A range of projects my creative team has brought to life during my time at Burton Snowboards, ranging from brand activations and social media campaigns to email and website designs, as well as environmental design.
Early Release 2023 Custom Snowboard Email
Sent to create buzz and drive early orders for the 2023 Burton Custom Snowboard, ahead of the Winter '23 line release. The email campaign led to a significant increase in orders compared to previous product launches.
Limited Edition Boards Email
Crafted to showcase vintage-inspired snowboards and a limited collaboration with the Natural Selection Tour, this email seamlessly merged design and compelling copy. The result was a remarkable boost in sell-through rates, surpassing inventory expectations."
Clean Up Days Brand Activation Video
As part of Burton's Clean Up Days brand activation, this was a successful collaboration between North America and Europe. Clean Up Days drove significant community involvement, making a positive impact on the environment and communities.
Burton Booth Design at Snowbound Expo
Our trade show booth at Snowbound Expo, Boston, which showcased Step On bindings, demos, bold brand identity. High interest, boosted brand awareness.
Burton Mystery Series Brand Activation & Event Creative
Led North American creative team, brought Burton Mystery Series Tour to life. Open-registration banked slalom events for all ages. Designed visual identity, wayfinding, signage, marketing materials for seamless experience.
Video Credit: Slush the Magazine
Dear Rider Landing Page
Led the design of "Dear Rider" landing page, honoring snowboarding pioneer Jake Burton Carpenter. Celebrates his legacy and invites exploration on burton.com.
Thank You, Jake Landing Page
Led the design of the "Thank You Jake" landing page, a virtual message board for snowboarders worldwide to express gratitude and share stories about the sport's impact. Fostered a sense of community and inspiration.
Retail Window & Campaign
Fixture Direction
Directed my creative and production team to craft multi-dimensional retail windows & fixtures, showcasing creativity & enhancing Burton's brand position in diverse segments.
