A diverse collection of creative projects I've collaborated on as Director of Integrated Studio Services during my time at Merkley+Partners. From TV commercials and print campaigns to environmental and digital experiences, these projects showcase my team's dedication to delivering outstanding work across channels.
Easy Driver:
Mercedes-Benz Super Bowl Ad
In my role contributing to the storyboarding and early creative development, I was thrilled to be part of the team behind this Mercedes-Benz Super Bowl ad. Collaborating alongside Chief Creative Officer Andy Hirsch and André Kemper, the goal was to tell a narrative that celebrated the freedom of the open road (bonus points that I love motorcycles). This project was a perfect blend of personal passion and professional expertise. It was an honor to contribute to such a significant campaign for one of the world's leading automotive brands.
Creative Direction: Andy Hirsch & André Kemper
Directed by: The Coen Brothers
Scratch & Sniff:
all® Free & Clear Magazine Ad
Working alongside Creative Directors Abi Aaron and Aaron Eisman, I had contributd to the all® Free & Clear campaign. Our goal was to highlight the product's unique selling point - its gentle, perfume-free, and dye-free formula - in a creative and memorable way. The result is a charming and effective way to communicate the product's benefits to potential customers.
Credit: Abi Aaron & Aaron Eisman
Wrong Side of the Bed:
tic-tac Print Ad
A print component of a multi-channel campaign for tic-tac featuring the augmented reality viewer. The ad's title, "Wrong Side of the Bed", suggests that starting the day with a tic-tac will help you start on the right foot. I worked on the production-side alongside Creative Directors Saks Afridi and Eddie Van Bloem on this campaign.
Credit: Saks Afridi & Eddie Van Bloem
Zonnic Nicotine Gum:
Packaging and Store Fixtures
Collaborated with Creative Director John Duffy to design packaging fixtures for Zonnic, a nicotine gum aiding smokers in their journey to quit cigarette smoking.
Credit: John Duffy
Rebranding the Superdome for Mercedes-Benz
As part of the naming rights acquisition of the Superdome in New Orleans, Mercedes-Benz tasked our team with a complete rebranding effort. From signage and wayfinding to digital and print materials, we worked to create a cohesive brand experience throughout the sports complex. Our goal was to honor the history of the Superdome while showcasing the history of the Mercedes-Benz brand to the space.