At Mezzina/Brown, I worked on creative development and production for a range of clients, including RJ Reynolds with a focus on Camel Cigarettes.
Falling Rock:
Camel Print Ad
In this comic-style print ad, photographer David LaChapelle captures a man diving into a bomb shelter, clutching his Camel cigarettes for comfort. With creative direction by Clark Moss and copywriting by Dave Pachence.
Credit: Clark Moss, Dave Pachence, David LaChapelle
Animal Nudity:
Camel Print Ad
This humorous magazine ad for Camel Cigarettes, photographed by David LaChapelle, depicts a young man being chased out of a farmer's daughter's bedroom by an angry shotgun-wielding father, with chickens and farm animals adding to the chaotic scene. Creative direction by Clark Moss and copywriting by Dave Pachence.
Credit: Clark Moss, Dave Pachence, David LaChapelle
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Interspecies Dating:
Camel Print Ad
In this striking print ad for Camel cigarettes, photographer David LaChapelle captures a surreal moment where the Creature from the Black Lagoon rescues a beautiful woman from the chaos of a crowded beach, with a pack of Camel cigarettes in hand. The creative direction of Clark Moss and the copywriting of Dave Pachence help to convey the sense of adventure and excitement associated with Camel's branding.
Credit: Clark Moss, Dave Pachence, David LaChapelle