Omnichannel

Spearheaded the creative development of Pass Along, a major sustainability initiative that connected riders to Burton’s trade-in and used gear resale program. This project included designing the landing page on Burton.com, crafting copy and visuals for owned marketing channels, and supporting the integration of Arrive’s Burton-skinned resale site. The result was a seamless, high-impact launch that reinforced Burton’s commitment to circularity and sustainability.