Omnichannel

I spearheaded the creative strategy and execution for Burton’s Shred Sale, a major seasonal promotion. My role spanned across copy development, messaging strategy, .com content, and email campaigns, ensuring a seamless and engaging experience for customers.

Key contributions included:

• Messaging framework & positioning—establishing category-specific discounts and shaping language for digital assets.

• .com content strategy—structuring promotional placements, hero banners, and category tiles to maximize visibility.

• Email marketing & customer engagement—developing dynamic, time-sensitive messaging for both First Chair Loyalty early access and general audiences.

• The campaign successfully drove strong engagement and conversions, reinforcing Burton’s connection to the snowboard community while delivering a smooth, high-impact promotional experience.