Landing Pages

We developed a series of brand-forward landing pages that went beyond product to honor Jake Burton Carpenter’s legacy and reinforce the emotional heart of the brand. From the tribute page “Thank You, Jake” to the “Dear Rider” documentary hub, each experience was designed with intention—blending narrative, archival assets, and brand tone to foster community, memory, and meaning. These pages weren’t just informational—they were moments for reflection, gratitude, and connection, showing how Burton shows up when it matters most.