Email, E-Com, Paid Social

Managed the Toyota x Burton Tacoma sweepstakes campaign from brief through launch, including producing and managing the photoshoot that anchored the creative. I coordinated a multi-channel rollout across email, a dedicated sweepstakes entry and thank-you flow, supporting ecomm placements, and paid social creative, ensuring the system held together across formats while staying on-brand for both partners.

On the production side, I owned timelines, asset handoffs, and versioning, partnered with stakeholders to keep approvals moving, and delivered clean, consistent assets from launch through sustain and last call. I also helped ensure the full experience was built with the right functional details in place, including form/CTA hierarchy, required legal language, and consistent messaging throughout the funnel.