Event Infrastructure

For what would become the final Burton U·S·Open, my team was responsible for bringing the global creative system to life across North America. We handled in-region applications—from on-site signage and wayfinding to venue branding, lanyards, backdrops, digital support, and everything in between. This work wasn’t just about consistency—it was about elevating the experience for riders, fans, and staff across the board, with high-impact creative that matched the scale of the event.