Omnichannel

As part of the early creative development team at Merkley+Partners, I contributed to shaping "Fable," a Mercedes-Benz Super Bowl XLIX spot that reimagined the classic tortoise-and-the-hare story. Directed by Robert Stromberg ("Maleficent") with VFX by MPC, N.Y., the ad brought a cinematic, modern twist to the fable, tying it into the speed and performance of Mercedes-Benz. The spot was unveiled on "The Ellen DeGeneres Show" with a live-action race, making for a memorable launch moment.

Agency: Merkley+Partners

Chief Creative Officer: Andy Hirsch

Art Director: Kirk Mosel

Copywriter: Chris Landi

Directed by: Robert Stromberg (RSA)