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ProAir
Oversaw the creative development and execution of a magazine ad for ProAir RespiClick at Merkley+Partners, aimed at effectively communicating the inhaler’s benefits and ease-of-use. Worked with Steve Pashkoff (Creative Direction) and Erich Hartmann (Copy) to craft a visually arresting and informative piece that would resonate with readers and deliver clear messaging about the product’s advantages.
Agency: Merkley+Partners
Creative Direction: Steve Pashkoff
Copy: Erich Hartmann
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